Maison Sunberg, a house with principles

Our bed linen reflects our social and moral values. It is essential for us to establish a nurturing cooperation between farmers, manufacturers, and customers to craft exceptional products and create stimulating working conditions that lead to a fair and sustainable business model.

Maison Sunberg, a house with principles

Our bed linen reflects our social and moral values. It is essential for us to establish a nurturing cooperation between farmers, manufacturers, and customers to craft exceptional products and create stimulating working conditions that lead to a fair and sustainable business model.

Fredrika Sundberg

After devoting over 30 years to the production of an international list of household linen brands, Fredrika Sundberg – Swedish by birth, French by education, and Pakistani by choice – created Maison Sunberg, her own brand.

Fredrika Sundberg’s passion for Pakistan and its inhabitants started in 1978, when she quit modeling in Paris to travel east with her soon to be husband. After stopping in India, Bangladesh, and China, she set foot in Pakistan where she described her first impressions as love at first sight, and where she lives today.

She commissioned a bed linen order to one of the major existing factories in Karachi on behalf of a first client in Sweden. The factory director accepted the order under the condition that the young lady oversaw the production herself. Fredrika became de facto the first western textile agent in the region. As she completed this first assignment with success, gradually other companies started using her services to outsource their production.

Two decades later the country became the biggest cotton bedsheet exporter in the EU, third biggest in the US (sources: Eurostat and US Otexa), and Fredrika Sundberg a pioneering textile expert in the region. This life experience made Pakistan an evident choice as the base for the project Maison Sunberg.

Through her ‘Maison’, Fredrika seeks to change the landscape of Pakistan’s textile industry by creating an opportunity for the country to favour longer-term quality.

Fredrika wants her employees to develop true know-how skills in order for them to be able to produce timeless value. Excellence requires time and devotion, which is why Maison Sunberg’s training focuses on attention and pride rather than time-efficiency.
The aim of Maison Sunberg is also to make it easier for customers to access superior quality and to encourage them to choose beautiful, durable objects that can be handed down to the next generation.

Two decades later the country became the biggest cotton bedsheet exporter in the EU, third biggest in the US (sources: Eurostat and US Otexa), and Fredrika Sundberg a pioneering textile expert in the region. This life experience made Pakistan an evident choice as the base for the project Maison Sunberg.

Through her ‘Maison’, Fredrika seeks to change the landscape of Pakistan’s textile industry by creating an opportunity for the country to favour longer-term quality.

Fredrika wants her employees to develop true know-how skills in order for them to be able to produce timeless value. Excellence requires time and devotion, which is why Maison Sunberg’s training focuses on attention and pride rather than time-efficiency.
The aim of Maison Sunberg is also to make it easier to access superior quality and encourage the choice of beautiful durable objects that can be handed down to the next generation.

Our Goals

  • Create relationships between farmers, confectioners, and customers based on fairness, respect and cooperation.
  • Educate children
  • Replace worker’s minimum wages with real living wages and medical insurance
  • Build an advanced workshop to transfer genuine know-how skills to the local workforce (women and men)
  • Improve water access in the region with the NSA water project
  • Inform people on how to produce and purchase textiles responsibly

What we seek to change

  • The prevalence of rapid and ephemeral collections with high turnovers leading to overproduction and waste
  • Inhumane working conditions
  • The prevalence of synthetic fabrics as opposed to natural ones

The causes we support

  • NSA Water Project

MAISON SUNBERG

CONTACT US

5, rue Etienne Marcel,
75001 Paris

+33 (0)1 40 13 82 13

contact@maisonsunberg.com

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Maison Sunberg owns the rights to all images and content

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