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Why you’re a Night Owl or an Early Bird

Some people awake naturally at the break of dawn greeting the early beams of lights with authentic smiles of gratitude and enthusiastic cheerfulnes...

Sateen VS Percale – Which Weave?

If you’ve ever bought sheets in your life you’ve most likely been confronted to the choice of fabric preference. The number of options is vast rang...

Thread count–Does it matter?

Thread count has been considered a golden value in the bed linen industry for being a supposed potent indicator of sheet quality. The rationale of ...

Buying Bedding: A simple guide

Know thyself Know thy bed Know thy sheets When buying bedding many factors come into play: fabrics, weaves, sizes, dyes… It can be confusing so w...

Is sleeping in organic as important as eating organic?

In recent decades the consensus over the advantages of eating organic food have been increasingly known to a wider public and adopted as a consum...

Why is Egyptian Cotton the best?

Egyptian cotton is considered the best in the world. It is also the most rare, the most expensive, and bizarrely the less in demand. So what makes ...

4 Eco-Friendly fabrics that will save your health and mother earth

In a recent post we explained the detrimental effects of inorganic apparel (which unfortunately represents the majority of the textile industry...

Fast Fashion VS Slow Fashion

You may have noticed that Slow Fashion and Fast Fashion are expressions used increasingly often in the retail industry. What do these two terms...

How synthetic fabrics turn aquatic life into plastic

Synthetic material are increasingly used in the retail industry because they are cheaper than natural fabrics, and the industry even promotes certa...